El Chapo's Daughter To Launch Fashion Line
Joaquín "El Chapo" Guzmán has become an unlikely
fashion influencer.
Two years after Barabas made bank off its "Most Wanted
Shirt" design, the drug lord's designer daughter is attempting to profit
off her father's name with an El Chapo-inspired clothing brand. It's a pretty
well-timed venture, as the kingpin is in the midst of a highly publicized trial
for drug trafficking, money laundering, and murder.
The Daily Mail reports Alejandrina Gisselle Guzmán, one of
El Chapo's 10 known children, has spent the last several weeks promoting her
brand called El Chapo 701—a reference to El Chapo's ranking on Forbes' 2009
list of the world's billionaires. Alejandrina has also launched the brand's
official website, which features photos of the forthcoming designs. There's
apparel pieces like T-shirts, blazers, puffer coats, and button-ups, as well as
accessories like hats, leather belts, and iPhone cases.
The website describes El Chapo as a "humble seller of
oranges with many goals and great ambition."
According to the Daily Mail, Alejandrina has four active
trademarks under "El Chapo." She has filed three other trademark
applications for "El Chapo" and "El Chapo Guzmán" over the
last several months.
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