Huawei starts to sell used smartphones, license handset designs amid its struggle with US trade sanctions
US-blacklisted Huawei Technologies Co is now selling
refurbished smartphones and licensing its handset designs to partners amid the
company’s ongoing struggles to access advanced semiconductors for manufacturing
its various devices.
Shenzhen-based Huawei last week started offering a number of
reconditioned Android smartphone models – each with a brand-new battery, the
firm’s self-developed Harmony OS 2.0 platform and one-year warranty – on its
online store Vmall.
A partner, TD Tech, also launched presales on Vmall of its smartphone
named N8 Pro, which resembled Huawei’s own nova 8 Pro 5G handset. The TD Tech
handset is powered by the Kirin 985 5G chip from HiSilicon, the semiconductor
design unit of Huawei.
Although the N8 Pro was quickly removed from Vmall after
generating interest among consumers online, it showed that Huawei has already
initiated efforts to license its handset designs to third-party vendors.
The sale of second-hand devices and the N8 Pro reflect
Huawei’s latest tactical moves to expand its revenue sources, while working to
stay relevant in the global smartphone market.
Huawei said it had no comment.
Its move into the refurbished smartphone business is meant
to engage Huawei customers, keeping them away from rival Chinese Android
handset vendors, according to Nicole Peng, vice-president of mobility at
research firm Canalys.
Peng, however, indicated that there are far fewer consumers
in China who trade-in their smartphones, compared with those in the US.
Huawei had up to a 27 per cent share in mainland China’s
smartphone market at its peak in September last year, but accounted for only 7
to 8 per cent in the third quarter this year, according to Counterpoint
Research senior analyst Ivan Lam, who expected that number to further decline
this fourth quarter.
“Huawei sees a small increment, but a high turnover with its
customer base,” Lam said, indicating that the company is not capable of
producing 5G smartphones in large volume any more.
Privately held Huawei, the world’s largest telecoms
equipment maker and formerly China’s biggest smartphone vendor, was added to
Washington’s trade blacklist in 2019. It has scrambled to adapt its operations
to tighter restrictions imposed last year, covering access to chips developed
or produced using US technology, from anywhere.
In October, the company reported a 32 per cent slump in
sales for the first nine months of this year, deepening to a 29.4 per cent
decline in the first half, as its core smartphone and carrier
telecommunications gear businesses were crippled by US sanctions.
While licensing handset designs has the potential of
becoming a viable business, that could put Huawei partners like TD Tech at risk
of US scrutiny.
“This is still a highly sensitive area,” Counterpoint’s Lam
said. “Companies don’t want to be in the spotlight.”
Since late last year, Huawei has pursued initiatives to
diversify its operations. These include expanding its cloud services operations
in the Asia-Pacific region, supplying more 5G base stations and core network
gear to China’s major telecoms operators, increasing patent licensing deals,
establishing partnerships for its HarmonyOS mobile platform and divesting its
Honor budget smartphone business.
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