Germany’s $9 billion digital bank N26 to withdraw from the U.S.
German digital bank N26 is shutting down its U.S. operations,
less than two-and-a-half years after it launched in the country.
N26′s 500,000 American customers will no longer be able to
use its app from Jan. 11, 2022, the company said in a statement Thursday.
The Berlin-based fintech, which was valued at $9 billion in
a recent funding round, said it wanted to shift focus to its core European
business.
“U.S. customers will be able to use their accounts as usual
until January 11, 2022, and will receive further instructions on how to
withdraw their funds to ensure a smooth transition,” the bank said.
It’s not the first time N26 has pulled its services from a
major English-speaking market. The firm withdrew from the U.K. early last year,
blaming the country’s exit from the European Union. N26 had reportedly been
struggling to gain U.K. users.
The news is a reminder of how difficult it has been for
European fintechs to expand their services in the U.S.
British digital bank Monzo, which started testing its
service in U.S. in 2019, recently withdrew its application for a U.S. banking
license.
On the flip side, American online brokerage Robinhood tried
and failed to launch internationally, scrapping plans to roll out a U.K.
version of its app last year.
“I think we are seeing a ton of opportunity for growth in
Europe in online banking,” Krik Gunning, CEO and co-founder of Fourthline, a
start-up that helps firms like N26 and fellow German fintech Trade Republic
tackle fraud, told CNBC.
“They want to double down on their strongest markets in
Europe which, if you ask me from a personal perspective, is a smart move.”
As well as refocusing its attention on Europe, N26 said it
will also ramp up spending on new features like investment products in the
coming year. It’s also planning to expand into Eastern Europe amid growing
demand in the region.
The company said it will aim to move U.S. staff to other
areas of its business “where possible.”
N26′s U.S. expansion, which began in July 2019, has faced a
number of setbacks. For one, the firm laid off 10% of its New York-based
workforce last year, citing challenges resulting from the coronavirus pandemic.
Nicolas Kopp, the head of its U.S. operations, subsequently quit the bank.
The company faced hefty competition in the U.S. from
established banks like JPMorgan Chase and Bank of America, as well as upstarts
Chime and Varo.
N26 is also facing regulatory pressure in its home market.
German regulators fined the bank $5 million in June for failing to submit
suspicious activity reports on money laundering on time.
And last month, as N26 announced a new $900 million cash
injection from investors, the company said it had reached an agreement with the
watchdog BaFin to limit how many customers it onboards each month.
N26 has raised a total of $1.7 billion in funding to date.
The company counts the likes of U.S. investment manager Coatue, Singapore
sovereign wealth fund GIC and tech billionaire Peter Thiel as investors.
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