Why Twitter is opening African office in Ghana
Twitter on Monday announced that it is opening its first African office in Ghana.
“Twitter is now present on the continent,” Twitter CEO Jack
Dorsey tweeted on Monday. “Thank you, Ghana and Nana Akufo-Addo.”
Twitter said its decision to open an office in Ghana is
based on the country’s AfCFTA negotiations, internet access, online and offline
free speech policy.
“As a champion for democracy, Ghana is a supporter of free
speech, online freedom, and the Open Internet, of which Twitter is also an
advocate,” Twitter said in a statement.
“Furthermore, Ghana’s recent appointment to host The
Secretariat of the African Continental Free Trade Area aligns with our
overarching goal to establish a presence in the region that will support our
efforts to improve and tailor our service across Africa.”
Twitter-Ghana relationship
Ghana President Nana Akufo-Addo expressed delight at
Twitter’s decision to open its African headquarters in the country.
“The choice of Ghana as HQ for Twitter’s Africa operations
is excellent news,” Akufo-Addo tweeted. “Government and Ghanaians welcome very
much this announcement and the confidence reposed in our country.”
The Ghanian president disclosed that he met with Dorsey
virtually on April 7, where they both reached an agreement on Twitter’s
activity in Ghana.
Akufo-Addo said the contract “is the start of a beautiful
partnership between Twitter and Ghana, which is critical for the development of
Ghana’s hugely important tech sector.
“These are exciting times to be in and to do business in
Ghana.”
What Africa stands to gain
Twitter’s physical presence in Africa has the potential to
engage many African bright minds in the tech space.
Africa has more than 600 tech hubs and rising, ranging from
incubators and accelerators to co-working sites. While the startup is about the
survival of the fittest, it is also one where the community is powerful.
A joint report by Briter Bridges and AfriLabs identifies 643
tech hubs on the African continent.
Already, Twitter said it is now actively building a team in
Ghana “to be more immersed in the rich and vibrant communities that drive the
conversations taking place every day across the continent.”
The social media company later posted job openings for a
variety of positions ranging from product and engineering to design, marketing,
and communications. Twitter’s employees to occupy these positions remotely
before Twitter opens its physical office in Ghana.
‘But, why Ghana and not Nigeria?’
There have been varying views about Twitter’s choice of
Ghana as its ‘African home’ and not Nigeria where tech space looks ripe for the
company’s presence in Africa.
Global digital insight providers, Datareportal.com said
there were 85.49 million internet users in Nigeria in January 2020. The number
of internet users in Nigeria increased by 2.2 million (+2.6%) between 2019 and
2020. Internet penetration in Nigeria stood at 42% in January 2020.
The same report by Data Reportal puts the figure of internet
users in Ghana at 14.76 million. The number of internet users in Ghana
increased by 1.0 million (+7.5%) between 2019 and 2020. Internet penetration in
Ghana stood at 48% in January 2020.
While the figures support the claims of the ‘protesters’,
many Nigerians believe Twitter’s choice of Ghana over Nigeria was because of
government policies that allegedly stifle business growth.
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