EU court dismisses Chanel’s appeal to throwout Huawei logo
Luxury beauty and fashion house Chanel has lost a three year European court battle with Chinese tech giant Huawei over its historic logo.
Judges sided with the telecommunications firm, which had
applied for an EU trademark, but was met with opposition from the famous
fashion house due to similarities in the marks’ designs.
The General Court of Luxembourg ruled last week that the
marks “share some similarities but their visual differences are significant”.
In 2017, Chanel filed a notice of objection to the
registration made by Huawei on the grounds that it was too much like its own
label used for its cosmetics, perfumes and apparel.
The trademark logo Huawei filed for shows two linking ‘u’
letters positioned vertically, while Chanel’s consists of two curves resembling
‘c’s that are horizontal.
By the end of 2019, Chanel had had its application rejected
by the courts, claiming Huawei's was not similar to Chanel’s and that confusion
between the two marks was unlikely.
However, Chanel did not back down and followed the decision
with an appeal to dismiss the action, which it consequently lost.
“Chanel’s marks have more rounded curves, thicker lines and
a horizontal orientation, whereas the orientation of the Huawei mark is
vertical,” the tribunal of judges said.
“Consequently, the General Court concludes that the marks
are different.”
Cosmetics Business has reached out to Chanel for comment.
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