Marina Granovskaia, the most powerful woman in football
WHEN Frank Lampard inked his three-year deal with Chelsea on
back in July last year, the presence of Marina Granovskaia alongside him at his
unveiling was fitting.
After all, she has become the most powerful woman in
football and the figure who Chelsea owner Roman Abramovich relies upon to get
things done at the club.
Lampard met Abramovich on his yacht in St Tropez the month
before his appointment - but it was Granovskaia who rubber-stamped a
£5.5m-per-year deal for the Chelsea legend to compete his fairytale return to
West London.
And it was Granovskaia who realised the importance of
Lampard to the Chelsea fans, as well as his potential ability in management.
ROMAN'S MILLIONS
But it's with Roman's money where Granovskaia is trusted the
most.
From Kevin De Bruyne to Mohamed Salah, the Chelsea owner
rarely came off best when it came to selling his players, getting pitiful
amounts for players that went on to become superstars.
That was until the Russian deputised to the woman who makes
all the big decisions at the club, now.
Her sale of star-man Eden Hazard to Real Madrid was so
incredible she was hailed by the Stamford Bridge faithful.
The LaLiga giants ended up paying £88.5m plus up to £41.5m
in add-ons for a 28-year-old who had just one year left on his Blues' deal.
On top of that, she received plenty of support for recouping
a tidy £175m by shipping out a variety of flops from David Luiz to Alvaro
Morata to Oscar.
Just like Abramovich, Marina Granovskaia opts for privacy
over publicity.
Her only projection is through the heavily-restricted portal
of the Chelsea club website.
But Granovskaia has been a key part of Abramovich’s real
inner circle for the best part of two decades, through his entire Chelsea
reign.
THE MOUSE WHO ROARED
Initially as an assistant at Sibneft, the oil conglomerate
which helped turned Abramovich into an oligarch and one of the world’s
wealthiest men.
Then, following the 2003 purchase of Chelsea, as the head of
his London office, although initially unconnected to the club.
But over time, that changed.
The schoolgirl “grey mouse”, as described by a former
teacher, has made herself one of the big beasts of the footballing jungle.
Granovskaia, now 45 and who has both Russian and Canadian
nationality, might have come to London as a fixer for Abramovich, looking after
the owner and his guests.
Her ability to network, though, was clear.
SHE WENT BACK FOR MOURINHO
Her opinion began to count, too.
Granovskaia might not have had a football background, but
Abramovich trusted her to tell him the truth and backed her judgement.
So it was that Granovskaia persuaded Abramovich not to ditch
Didier Drogba after he blew a gasket during the 2009 Champions League
semi-final defeat to Barcelona, when many in the club felt they had to get rid
of the Ivorian.
To go all-in to land Fernando Torres from Liverpool two
years later, smashing the British record with a £50m fee.
And to leave the past in the past and rehire Jose Mourinho,
six years after the relationship between the club hierarchy and the “Special
One” had broken down.
CHELSEA DITCH 'SOFT TOUCH' TAG
By then, Granovskaia had been elevated to a place in the
club’s elite, a member of both the Chelsea plc and football club boards, with
special responsibility for transfers, contracts, loans and the academy.
That appointment brought a change in club strategy, a marked
one from the early days of Abramovich’s reign when an asking price for a player
seemed nothing more than a number, with Chelsea viewed by their rivals as
something of an easy touch.
Instead, Granovskaia brought in the same financial approach
that Abramovich would have demanded from his other businesses.
Soft touch no more. Instead, utterly determined to pay the
right price, or simply walk away from the table.
Now, as far as Chelsea is concerned, with Abramovich an
absentee landlord and even more so since the departure of sporting director
Michael Emenalo in 2017, she is the power, and the glory.
SHE STILL SWEARS IN RUSSIAN
The woman who runs the club. The most powerful woman in
world football.
And, considering her role and responsibilities, almost
anonymous. A face, frequently in the background, not a voice. At least in
public.
It is different behind the scenes, where it matters.
The foreign languages graduate from Moscow State University
has become fluent in the lingo that counts in football - cash and cachet.
No key decisions take place at the club without her consent.
Yet very little is known about her.
Yes, she is fluent in English and other languages, although
it is claimed that, if she loses her temper, she chooses to swear in her native
tongue.
Apparently, too, her favourite restaurant is Knightsbridge
eaterie Sumosan Twiga, the brand founded by former Benetton [later Renault F1]
Formula One team principal Flavio Briatore.
Sumosan Twiga supply
Chelsea’s VIP executive boxes with food and head chef Bubker Belhit described
her as an “amazing person”, adding: “She’s on top of any small things to the
biggest thing.”
Even so, Granovskaia prefers to stay in the background.
BUT SHE RARELY SPEAKS IN PRIVATE
In October 2018, when Chelsea launched their campaign
against anti-Semitism at the Westminster apartment of then-Commons Speaker John
Bercow, Granovskaia let Bruce Buck take the lead for the club and did not speak
publicly.
Instead, she smiled and greeted the invited guests, but made
nothing more than polite small-talk.
It is the way that Chelsea’s true elite have done business
since 2003.
They only talk, seriously, to the people they want to talk
to.
Granovskaia has shown that by adopting a hardline approach
to negotiations.
And that goes for her employees, too.
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