Can Huawei get out of the crisis without Google
For more than six months, Huawei has been working under the
sanctions that the US government imposed on it. We can say that the company is
in crisis. It is worth recalling that in the East the word “crisis” is
identified with the word “opportunity”. In fact, this is true, because
difficult situations require finding a way out of them.
In this situation, you
can always reconsider your attitude to the matter and try to change something.
If these changes are successful, you will come out of the crisis even stronger
than before. Now the question is, can Huawei turn the tide in its favor? At a
minimum, they have what is needed for this.
Is there a future for Huawei smartphones
It is necessary to clearly separate the two concepts –
“Huawei” and “Huawei smartphones”. Of course, the second is not easy now, and
the first has been squeezed much less. As a result, the company continues to
produce the best telecommunication equipment in the world and make good money
on it.
I am not a prophet and I can’t guess the future, but it
seems to me that the company will be able to cope with a difficult situation
for itself. True, so far she has only one way out – to fight, create her own
app store and impose competition on Google.
For this, Huawei has an army of fans in China who both
bought the company’s smartphones and buy it because they don’t care that Google
services are no longer supported – they do not work in this country anyway.
that army will allow the company to make substantial money
on the mobile unit and provide feedback when developing new devices and
software. Moreover, Huawei has already managed to develop its AppGallery
application store not only in the domestic market but also internationally. For
example, now all Yandex applications are available in it and even the
opportunity to pay by bank cards through NFC has appeared.
Gradually, there will be more applications. However, as many
wanted, to agree with Google and include their services in the application
store will not work. Even the company management in one of the interviews
allowed such an opportunity, but it is very unlikely. Firstly, restrictions are
imposed on all Google’s work with Huawei, and secondly, Google itself may not
want this.
On Android in third-party stores, Google apps are only
available in the Samsung app store. But on these smartphones there is also
Google Play. The availability of some applications in the Apple AppStore is not
considered, as this is a separate case.
Huawei Benefits
What else does Huawei have in order to overcome the
protracted crisis and get out of it on a horse?
Kirin Processors
It is important for each smartphone manufacturer to maximize
their product optimization. For example, having your own processor, you can
write such software that will make it work as efficiently as possible. Or vice
versa, create a processor based on the task and software features.
Currently, only Apple, Huawei and Samsung can boast such a
luxury as their own processor. The latter, however, is not doing well with
processors.
Qualcomm’s chipsets are good, but they are universal and
require a smartphone to be built around them, and not vice versa. This, for
example, could rob the Google Pixel 5 of its flagship processor. Huawei is
doing well and Kirin’s own processors can come in handy in isolation from
Google and other US brands.
5G in Huawei phones
It is unlikely that the situation will be repeated now,
which was when Siemens was good in telecommunication equipment and its phones
worked better than others in cellular networks. Now Huawei dominates in this
direction, and who, if not her, knows how to make a good 5G smartphone?
Having such a reserve in this direction of development, the
company will definitely be able to impose a struggle on other brands. Again, at
least in China, where almost a quarter of the world’s population lives and they
love communication very much.
Cameras in Huawei Phones
Huawei camera is a topic for a separate article that has
already been written more than once. We can say that the company is cheating on
something with tests and settings, but it still does not degrade the dignity of
its cameras.
They shoot just fine, and unexpected and breakthrough
decisions make other manufacturers think what to offer in contrast. I’m not
saying that Huawei cameras are definitely the best in everything, but they are
very good, and this is almost the most important for buyers.
Huawei innovation
Enough of the Chinese company and innovation. I am talking
not only about cameras but also about other solutions. For example, about a
folding smartphone, which was released in the second generation.
Huawei has other breakthrough ideas. For example, I really
like her design decisions. The gradients of the corps, which they began to
develop several generations ago, became the standard for their time. Now many
are doing something similar, but it was Ren Zhenfei’s company who set the
fashion.
Sub-brand Honor
Having your own sub-brand always has a positive effect on
the activities of technology giants. You can always check some solutions or spy
on some correct development paths. In general, as they say, two heads are
better than one.
An important factor is that not everyone knows about the
relationship between Huawei and Honor. The sanctions of Huawei are well-known,
while Honor somehow remained a little aloof. This makes it very good to sell
smartphones under this brand. Moreover, they essentially consist of the same
components as smartphones of the parent company.
Huawei offers a lot of different models of devices, which if
you put it on one table in all versions, write a price on each table and put it
in ascending order, there’s hardly a gap between them that is more than 3-4
thousand rubles.
There is a model for every wallet – from Huawei Y5 for 4,000
rubles to Huawei P40 Pro for 70,000 rubles. Plus Honor models, which are also
many. There is even a folding Huawei Mate Xs, but it comes off a lot in price
and costs 200,000 rubles.
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